Penguatan Eksistensi Digital UMKM Dewata Elektro Lewat Media Sosial dan Google Business

Abstract

The adoption of digital marketing technology among MSMEs still faces various challenges; for example, Dewata Elektro has historically relied on word-of-mouth marketing, lacks a social media presence for promotion, and has not yet optimized its Google Business Profile. This community service initiative aims to improve Dewata Elektro's use of digital media for marketing. The implementation method encompasses observation, education, hands-on practice, training, mentoring, and monitoring and evaluation. Program activities include creating social media accounts, developing a business identity (logo and bio), providing social media usage training, conducting training and mentoring on creating promotional content using Canva, and optimizing the Google Business Profile by adding photos of the business and its services. The results indicate that the team successfully executed the entire agenda, achieving a 100% completion rate. The partner acquired digital marketing assets and improved their understanding and skills in managing social media, creating promotional content, and optimizing their Google Business Profile. This initiative is expected to expand promotional reach and help Dewata Elektro manage digital marketing independently and sustainably.