Pemberdayaan Ekonomi PKK Melalui Optimalisasi Digital Affiliate Marketing
DOI:
https://doi.org/10.65255/jipmas.v3i3.439Keywords:
Economy, PKK, Application, MarketingAbstract
Advancements in information and communication technology have driven a major transformation in business models and economic activities. Digitalization creates new opportunities for individuals to generate income without the constraints of time or location. One rapidly growing digital business model is affiliate marketing a commission-based system where individuals promote products or services via digital platforms and earn rewards for every successful transaction made through their affiliate links. Meanwhile, members of the PKK (Family Welfare Empowerment) organization play a strategic role in bolstering household economic resilience. However, many PKK members still lack digital literacy and the skills to use social media productively. This situation highlights a gap between available digital economic opportunities and the community's specifically PKK members' capacity to utilize technology. Consequently, a structured and practical training program was implemented to equip PKK members with the knowledge and skills needed for affiliate marketing, enabling them to leverage social media and online marketplaces as sources of additional income. Pre-test and post-test evaluations revealed a 42% average increase in participant empowerment levels, demonstrating that the community service initiative conducted as affiliate marketing training successfully enhanced the empowerment of the participating PKK members.
References
Chaffey, D., & Ellis-Chadwick, F. (2019). Pemasaran digital . Pearson UK
Desai, V., & Vidyapeeth, B. (2019). Pemasaran digital: Sebuah tinjauan. Jurnal Internasional Tren dalam Penelitian dan Pengembangan Ilmiah , 5 (5), 196-200.
Kusuma, YA, Yuniahastuti, IT, Talitha, T., & Lestari, RP (2025). PENINGKATAN PENDAPATAN TAMBAHAN ANGGOTA PKK MELALUI AFFILIATE MARKETING. Jurnal Pengabdian Multidisiplin dan Pemberdayaan Masyarakat , 2 (1), 24-31
Maulani, J., Ridho, II, Mahalisa, G., Amin, M., Firdaus, MI, Syafarina, GA, ... & Pratama, S. (2023). Pemanfaatan Layanan Administrasi Berbasis Mail Merge Pada Kelurahan Pasar Lama. Jurnal Pengembangan Masyarakat: Jurnal Pengabdian Masyarakat , 4 (1), 159-163
Paramita, C., Amalia, A., Supriyanto, C., & Purwanto, P. (2024). Pelatihan Digital Marketing Bagi Ibu-ibu PKK sebagai Upaya Mendukung Pertumbuhan Womenpreneur. Abdimasku: Jurnal Pengabdian Masyarakat , 7 (2), 645-651
Pratama, S., & Maulani, J. (2022). Pengembangan media pembelajaran digital untuk anak usia dini. Prosiding Penelitian Dosen UNISKA MAB , (1).
Wijaya, YI, Rahman, MS, Chandra, HA, Muharir, M., & Amin, M. (2023). Pelatihan Cyber Security Untuk Menjaga Keamanan Dan Privasi Siswa SMK Negeri 4 Banjarmasin. Jurnal Nusantara Berbakti , 1 (4), 68-72
Fabilia, S., & Aprianingsih, A. (2024). The evolving dynamics of affiliate marketing: A literature review. Himalayan Journal of Economics and Business Management, 5(1), 1–9. https://doi.org/10.47310/hjebm.2024.v05i01.028
Kannan, P. K., & Li, H. A. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45. https://doi.org/10.1016/j.ijresmar.2016.11.006
Lidiati, Y., Hufad, A., Ardiwinata, J. S., Pramudia, J. R., & Kholik, A. (2023). Digital home industry in the context of community empowerment. Journal of Nonformal Education, 9(2). https://doi.org/10.15294/jne.v9i2.42987
Santoso, B., Hufad, A., Wahyudin, U., Saepudin, A., & Purnomo. (2023). The effect of digital literacy competence toward the income of home industry entrepreneurs. Lembaran Ilmu Kependidikan, 52(1). https://doi.org/10.15294/lik.v52i1.42515
Sasora, F., Putubasai, E., Rauf, E. U. T., Sodirin, Dewi, A. S., & Nelson. (2024). Digital marketing communication education for PKK community in Simpang Kanan Village, Tanggamus Regency. Community Empowerment, 9(8), 1133–1139. https://doi.org/10.31603/ce.11425
Tanoto, S. R., & Tahalele, N. P. L. P. (2024). Assessing the influence of information technology on female entrepreneur empowerment in Indonesia: The role of social and psychological capitals. Indonesian Journal of Business and Entrepreneurship, 10(3), 581. https://doi.org/10.17358/ijbe.10.3.581
