Saajidah, A., Wan Laura Herdilawati and Bakaruddin, B. (2024) “Analisis Pengaruh Brand Credibility, Brand Engangement, Social Media Marketing Terhadap Brand Loyalty di Viera Oleh-oleh Pekanbaru ”, Jurnal Inovasi Bisnis Manajemen dan Akuntansi, 2(1), pp. 43–57. doi: 10.51922/jibma.v2i1.20.