TAUFIG, Taufig Dwi Farid; SATRIA VERIANSYAH WIGUNA. Pengaruh Word-of-Mouth (WOM) dan Electronic Word-of-Mouth (eWOM) terhadap Keputusan Pembelian pada Salon Alesha Surakarta. Jurnal Inovasi Bisnis Manajemen dan Akuntansi, [S. l.], v. 3, n. 4, p. 444–453, 2025. DOI: 10.65255/jibma.v3i4.266. Disponível em: https://journal.inovatif.co.id/index.php/jibma/article/view/266. Acesso em: 4 feb. 2026.